The concept of ‘paying to suffer’ soars in popularity, with simulated disasters proving a modern twist on visiting sites of historic tragedies

When Leon Lv was looking for somewhere to travel last year, she turned to the Chinese social media app RedNote for ideas. The algorithm took her to videos of people struggling to survive typhoon-strength winds and flash floods.

“I never experienced a typhoon. I don’t know how it will feel and what will happen. I just have seen it on the news,” says the 28-year-old from Chongqing in south-west China. “So that’s why I want to go there to have a safe place to experience it and learn something.”

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